HOW TO SET UP CONVERSION FUNNELS (OR) GOALS THROUGH GOOGLE ANALYTICS

Funnels or goals help us, by giving us a visual representation of the conversion data between each step. This allows us to:

  • Know what steps are causing customer confusion or trouble.
  • Figure out what language or copy might be altering our customer’s emotional behavior during checkout or sign up.
  • To be aware of bugs, browser issues and other technical nuisances.

Follow the steps to set up a goal:

Step-1 : Open the Google Analytics account and click on the Goals in the admin settings

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Step-2: Now you can find the Goals,where you can setup the goals.

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Step-3: Now click on NEW GOAL and create your first goal

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Step-4: Now select according to your setup how you want the Goal to be !!

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Step-5: Now hit Continue after selecting your template,if it is Custom then the Goal Description everything should be given

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Step-6: Now give the Goal Description and give what type of goal required in the checkbox, for example if you want to track whole site from source to destination page then click destination,and hit continue.

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Step-7: After selecting destination type you can give any value,and you need to ON your Funnel option.

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Step-8:

You need to ADD another Step till a limit of 20 steps of the pages you want to track till the destination.For example,Home page to Payment page.

Note: While giving the description Name and Urls, You should not give the whole url of your page

Ex: http://www.abc.com/home – > this is wrong format,You need to give it as

      /home – > This will help you tracking

Step-9: In Order to Check your Goals (Or) Funnel Visualization

          Go to Conversions -> Goals -> Funnel Visualization

This flow will help you to find the recordings perfectly

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Once the Funnel is set up after 24 hours you can find the funnel how it is showing the response With a goal conversion.

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Through this report you can get how many landing on your page and how many are existing at which page.You can find the complete Flow from the landing page to destination page how the visitor is going on your ecommerce site.

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How to Add and Test AdWords Conversion Tag Through GTM on your site?

Step1:
Login to your Google Adwords account.

Step2:
Click on tools tab

Tools - >
Conversions - >
+conversion to create first conversion and save.

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Step 3 :
When you start creating a new conversion,As per your requirement you can select any of the conversion sources.

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Step4:
Now you can customize several options for your conversion.
Such as Name,value,count,conversion window,etc..

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Step 5:
Copy and paste code separately in the notepad for easy reference

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Step 6:
Now within your site's container in GTM, add a new tag

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Step 7:
You will now see different tags that can be created.Choose Google Adwords

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Step 8:
Add the ID and Label which you got from the code

conversion

Step 9:
Now add the trigger to this tag where you want to fire on the page.
Choose the trigger type PageView.You can go with All pages or Some pages and save it.

Screenshot (58)

Step 10:
Now go to live preview without publishing it and check whether the tag is fired or not!!!!

That’s it all done!!! Now your website is ready with all improvement….

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How to Track Phone Number Clicks on a Mobile Website in AdWords ?

Step 1: Login into your Adwords Account.

Step 2: Click on Tools tab
Tools >> Conversions

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Step 3: Click on the + Conversion

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Step 4 : Click on Phone calls and Hit Select button.

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Step 5 : Select Clicks on your number on your mobile website and hit
Continue.

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STEP 6 : Now just give the Count , Value , Name , Category , Conversions as per your requirement. And Hit Save and Continue.Then it shows you review your conversion settings.And even a edit option to edit your settings.

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STEP 7 : Down of edit settings you can find install your tag, Just save the google snippet conversion code and Hit DONE. And then place it on your website to track your phone call conversions.

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STEP 8 : Now place the snippet code between yourtags in
Your Website

STEP 9 : Now you should add the code for the button or link which your
Using for your phone conversions.

Add the code to a text link:

                        In the code below, replace “http://example.com/your-link” with   the URL for your website or  telephone link, and replace “Download now!” with your link text.

  • <a onclick=”goog_report_conversion   (‘http://example.com/your-      link’)”href=”http://example.com/your-link”>Download now!</a>
  • <a onclick=”goog_report_conversion (‘tel:000-123-4567’)”
    href=”#”>Call now!</a>

Add the code to a button:

                         In the code below, replace “http://example.com/your-link” with the URL for your website or telephone link, and replace “Download now!” with your button text.

  • <buttononclick=”goog_report_conversion(‘http://example.com/your-href=”http://example.com/your-link”>Download now!</button> Or:
  •  <button onclick=”goog_report_conversion(‘tel:000-123-4567’)”>Call 000-123-4567</button>
  • 000-123-4567</button>

STEP 10 : For the tracking to work, you'll need to include both the conversion tracking tag and the appropriate onclick code from one of the examples above. This tells AdWords to record a conversion only when a customer clicks on a chosen link or button

You can check your conversions using google tag assistant in your chrome….!!! For validation of your tags.

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How to add and test Ad-Words Conversion Tag on your WordPress site?

Step1: Login to your Google Adwords account.

Step2: Click on tools tab
tools>> conversions>> +conversion to create first conversion and save.

AdWords-Conversion-Tag-Setup

Step3: Now open your saved conversion and grab the code by clicking on code tab.

Step4: Choose "I make changes to the code" now copy the code below and paste the
code between tags in the page you would like to track.

convertion code

Step 5: After adding the code Remove the red lines and add the "https:" before the link in your code for ex:

adwords-conversion-tracking-html-code 1

Step 6: Now go to chrome browser>extensions> enable Tag Assistant(by Google)

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Step 7: Once you enable Tag Assistant it will show its symbol on top right side of URL bar.

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Step 8: That’s it now you can validate your website!!!

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Step 9: What if Tag Assistant symbol shows red ????
It means there are some errors in your website..following are two steps which tell's you Where you have gone wrong…..

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That’s it all done!!! Now your website is ready with all improvements….

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How to create Campaigns in MailChimp

Step 1: Login with your MailChimp Account at https://login.mailchip.com/

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Step 2: Click on to Create a Campaign..

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Step 3: Now you can choose your type of campaign category to send as Below…

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Step 4: If you have decided to go on with Regular Campaign then Choose a list to whom you are sending to!!

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Step 5: Click on Entire list or Saved/Prebuild Segment or Group/New Segment.

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-Click and create New segment for the campaign to whom you want to  send

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Step 6: To proceed click on Next or Setup in progress bar.

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Step 7: Now in Setup step you can fill all your campaign information as below..

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Step 8: Then select a template to your campaign to look beautiful!!!

-On Basic tab you can just drag and drop templates..

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-Clicking on Template can select your predefined templates..

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-Select template from saved or imported templates..

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-For Campaign tab you can use your recently sent/draft Campaign.

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-Click on Code your Own where you can import/paste code for Template

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Step 9: Once you have selected your template now you can Design where you can create and customize your campaign content.. As below

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Step 10: Completed designing your campaign!?!! Then it’s time for you to confirm your Campaign on progress bar!!!!

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Step 11: Review the Predelivery checklist before sending your Campaign...you can resolve it by fixing errors as shown below..

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Step 12: That’s it now you can decide either to Send the Campaign immediately or you want to Schedule it for the next time!!!!!

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The above all steps are repeated for all the remaining types of campaign with slight differences…Let’s find out what are those??

Step 13: With the Plain-Text Campaign you need to give a plain-text version of your Message…

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-Click on File manager where you can select or copy url or either can import new url upload once your are ready to paste in your content for your campaign!!!

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Step 14: To present your content in a best way create A/B Testing Campaign with just picking a variable which you want to test…

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Step 15: RSS (Real Simple Syndication) Campaign tells you to use merge tag to pull the content from the updated RSS fee as below...

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That’s it!!! Hope now you can create an awesome Campaign….

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How to create mailchimp form on your website

Step 1 : Create a List

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Step 2 : Go to Sign Up Form in the list and select Embedded Form

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Step 3 : Select the fields - Show Format Options

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Step 4 : Select the original code provided by the Mailchimp:

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Step 5 : Update the changes as per the steps below:

      1.Created submit button with hovering effect for Submitting the             contact form                               

            Example:       

             <style>

                                .btn{

                                      background-color:black;

                                      color:white;

                                       padding:8px 12px;

                                       border-radius:5px;

                                       text-align:center;

                                       text:bold;

                                       Display:inline-block;

                                      }

 

                          .btn:hover{

                                           background-color:#abe52d;}

                   </style>

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       2.Effects for the fields created.

                

                  Example:

                               <style>

                                     .mc-field-group{

                                             box-sizing: inherit;

                                             background: #FDFDFD;

                                             color: #48484A;

                                              width:300px;

                                              border: solid 1px #DDD;

                                              box-shadow: inset 0 0 10px #EAEAEA;

                                              border-radius: 5px;

                                              padding: 16px;

                                             }

                                            </style>

                           

Have you ever checked your website in your mobile how it is looking..? If not go once check your website.

It can be done by pressing F12 key from your keyboard to observe your website in all  devices.

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We are sure your going to come back to our blog and look what is written to make changes for your screen resolutions.

Here is an example below how to code for resolutions inside your code..

                      <style>

      @media screen and (min-width:320px)and(max-width:831px)and (device-aspect-ratio: 2/3)

       {      //**css code…**//  }

                      </style>

 

It appears just like down image..! As a developers we shouldn’t forget the user experience.It should be easy to them in any device regardless of laptop,mobile,tab etc…

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How to optimize Google AdWords by linking an existing AdWords account to a MCC (My Client Center)

Step 1. Get 10 digit account number (on top right of the page)

Before giving your 10 digit AdWords Customer ID, perform your due diligence. This includes understanding agency’s past performance and client testimonials. Also, insist on NDA and non-compete agreement to safeguard your data and business specific information.

Find Customer ID from AdWords Account
Find Customer ID from AdWords Account

Step 2 : You will receive an invitation from the agency to join or link your AdWords with their MCC.

Once you have sent your 10 digit ‘Customer ID’ to your marketing agency point of contact, confirm with the agency manager that your account has been linked with their MCC account ?

As soon as the agency has added your account in their MCC, go to your account settings on top right to give access to the certified agency as a ‘Client Manager’

 

AdWords Account Settings Page - Grant access to certified Google Partner Agency
Pic 2 : AdWords Account Settings Page – Grant access to certified Google Partner Agency

 

 

Step 3 : Accept the request and provide the access level as 'Client Manager'

Give access rights to the certified agency as a ‘client manager’ only, this way the agency can make changes to your account to optimize it further.

Accept Request for AdWords linking to MCC account
Pic 3: Accept Request for AdWords linking to MCC account

As a best practice, do not give access your agency as ‘Administrative Owner’. Administrative Owner has full management access to your account, including being able to grant and remove access for all users (which includes you).

What is a Business dashboard and why do you need one?

A business dashboard is an information management platform that is used to track KPIs (Key Performance Indicators), business metrics, and other key data points relevant to an organization, business unit, or support function(s). Through the use of data visualizations, dashboards simplify complex data sets to provide business and technical users with at a glance awareness of current performance so they can act to further optimize or take corrective actions (in case of deviation from preset objectives).
business-metrics-monitoring-dashboard
Pic : Business-metrics-monitoring-dashboard

In today’s environment data is everywhere – sales, marketing, social, paid media, owned media, IT operations, HR and others. Managing and extracting real value from all that data is a key challenge facing executives at all levels in organization starting from an analyst at lowest rung of business hierarchy , managers and CXOs. In seeking a way to simplify data analysis and distribution, executives (across all business hierarchy) often find themselves quickly dealing with data and information overload.

Since inception of NectarSpot , we design and implement business dashboards to simplify business’s complex processes into manageable, digestible chunks of information so business executives can focus on other strategic and tactical activities that impact their top-line and bottom-line metrics.

“A well designed business dashboard is a remarkable management tool for an executive to take smart strategic and tactical decisions”

A well designed dashboard use can have a positive impact on business top-line and bottom-line performance. A near real-time dashboard which is aligned with key business objectives keeps everyone abreast with single version of truth and put the most important metrics about your business where they can have most impact. With 10+ years of designing and implementing dashboards for enterprises, we have found out three common and effective business cases for dashboards:

Converting Data into Information (that you can act upon!)

Invariably we all agree that data is one of the most valuable assets owned by your business. Converting this data to meaningful information, however, is often more difficult in practice. A well designed visual dashboard has the ability to inform business executives across the organization hierarchies and provide on-demand access to core business metrics. With single version of truth available on your desktop, mobile and  digital displays now everyone on your team can use a dashboard to run a better business!

Integrating and automating multiple touch points (drastically reducing data wrangling*)

Your business needs to get insights from various business units and functions and hence naturally you need to gather data from multiple touch points. A well designed and smart platform (on which dashboard is built upon) reduces the amount of time and effort compiling data often housed in different formats (for e.g. xml vs JSON), signing into multiple analytics services ( for e.g. Salesforce, Google Analytics and others), and thus helping your analysts reduce their time and effort from manual tasks of collecting and preparing (often called ‘data wrangling’) unruly digital data before it can be explored for useful nuggets of insights.

* As per NYT, Data Scientists spend 50-80% of their time mired in mundane labor of collecting and preparing unruly data.

Providing near real time visibility (for ongoing alignment & optimization)

As your business grows, your inter-departmental activities (read politics) tend to increase exponentially. Dashboards provide an objective view of current performance and can effectively serve as common ground for further dialogue and alignment. For instance, executives in sales and marketing team may need alignment over the customer acquisition process. Dashboards can surface metrics that are relevant to each team in a way that is mutually understandable and agreeable during design phase.

During design phase, to help our customers decide what kind of graphs are needed (as per different kind of business metrics to monitor), our consulting team refers ‘S.M.A.R.T’ Goal as per the following:

SMART Goals for creating dashboard

PIC : SMART Goals for creating graphs in a dashboard

 

How Dashboarding at NectarSpot Works?

We help businesses to build business dashboards by connecting via APIs or “application programming interfaces,” with most of your systems you currently use, for e.g. accounting software, your customer relationship management (CRM) system, your email system, your website analytics platforms, etc.

Dashboard built on our platform pulls almost all this information into one place so you don’t have to log into multiple systems. It can also manipulate this data so the information is in a more accessible format and visible to executives at various hierarchies.

For more information and to request for a dashboard demo please send us a note today.