Funnels or goals help us, by giving us a visual representation of the conversion data between each step. This allows us to:
Know what steps are causing customer confusion or trouble.
Figure out what language or copy might be altering our customer’s emotional behavior during checkout or sign up.
To be aware of bugs, browser issues and other technical nuisances.
Follow the steps to set up a goal:
Step-1 : Open the Google Analytics account and click on the Goals in the admin settings
Step-2: Now you can find the Goals,where you can setup the goals.
Step-3: Now click on NEW GOAL and create your first goal
Step-4: Now select according to your setup how you want the Goal to be !!
Step-5: Now hit Continue after selecting your template,if it is Custom then the Goal Description everything should be given
Step-6: Now give the Goal Description and give what type of goal required in the checkbox, for example if you want to track whole site from source to destination page then click destination,and hit continue.
Step-7: After selecting destination type you can give any value,and you need to ON your Funnel option.
You need to ADD another Step till a limit of 20 steps of the pages you want to track till the destination.For example,Home page to Payment page.
Note: While giving the description Name and Urls, You should not give the whole url of your page
Step-9: In Order to Check your Goals (Or) Funnel Visualization
Go to Conversions -> Goals -> Funnel Visualization
This flow will help you to find the recordings perfectly
Once the Funnel is set up after 24 hours you can find the funnel how it is showing the response With a goal conversion.
Through this report you can get how many landing on your page and how many are existing at which page.You can find the complete Flow from the landing page to destination page how the visitor is going on your ecommerce site.
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Step 4 : Click on Phone calls and Hit Select button.
Step 5 : Select Clicks on your number on your mobile website and hit Continue.
STEP 6 : Now just give the Count , Value , Name , Category , Conversions as per your requirement. And Hit Save and Continue.Then it shows you review your conversion settings.And even a edit option to edit your settings.
STEP 7 : Down of edit settings you can find install your tag, Just save the google snippet conversion code and Hit DONE. And then place it on your website to track your phone call conversions.
STEP 8 : Now place the snippet code between yourtags in Your Website
STEP 9 : Now you should add the code for the button or link which your Using for your phone conversions.
Add the code to a text link:
In the code below, replace “http://example.com/your-link” with the URL for your website or telephone link, and replace “Download now!” with your link text.
STEP 10 : For the tracking to work, you'll need to include both the conversion tracking tag and the appropriate onclick code from one of the examples above. This tells AdWords to record a conversion only when a customer clicks on a chosen link or button
You can check your conversions using google tag assistant in your chrome….!!! For validation of your tags.
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Step 1. Get 10 digit account number (on top right of the page)
Before giving your 10 digit AdWords Customer ID, perform your due diligence. This includes understanding agency’s past performance and client testimonials. Also, insist on NDA and non-compete agreement to safeguard your data and business specific information.
Step 2 : You will receive an invitation from the agency to join or link your AdWords with their MCC.
Once you have sent your 10 digit ‘Customer ID’ to your marketing agency point of contact, confirm with the agency manager that your account has been linked with their MCC account ?
As soon as the agency has added your account in their MCC, go to your account settings on top right to give access to the certified agency as a ‘Client Manager’
Step 3 : Accept the request and provide the access level as 'Client Manager'
Give access rights to the certified agency as a ‘client manager’ only, this way the agency can make changes to your account to optimize it further.
As a best practice, do not give access your agency as ‘Administrative Owner’. Administrative Owner has full management access to your account, including being able to grant and remove access for all users (which includes you).
A business dashboard is an information management platform that is used to track KPIs (Key Performance Indicators), business metrics, and other key data points relevant to an organization, business unit, or support function(s). Through the use of data visualizations, dashboards simplify complex data sets to provide business and technical users with at a glance awareness of current performance so they can act to further optimize or take corrective actions (in case of deviation from preset objectives).
In today’s environment data is everywhere – sales, marketing, social, paid media, owned media, IT operations, HR and others. Managing and extracting real value from all that data is a key challenge facing executives at all levels in organization starting from an analyst at lowest rung of business hierarchy , managers and CXOs. In seeking a way to simplify data analysis and distribution, executives (across all business hierarchy) often find themselves quickly dealing with data and information overload.
Since inception of NectarSpot , we design and implement business dashboards to simplify business’s complex processes into manageable, digestible chunks of information so business executives can focus on other strategic and tactical activities that impact their top-line and bottom-line metrics.
“A well designed business dashboard is a remarkable management tool for an executive to take smart strategic and tactical decisions”
A well designed dashboard use can have a positive impact on business top-line and bottom-line performance. A near real-time dashboard which is aligned with key business objectives keeps everyone abreast with single version of truth and put the most important metrics about your business where they can have most impact. With 10+ years of designing and implementing dashboards for enterprises, we have found out three common and effective business cases for dashboards:
Converting Data into Information (that you can act upon!)
Invariably we all agree that data is one of the most valuable assets owned by your business. Converting this data to meaningful information, however, is often more difficult in practice. A well designed visual dashboard has the ability to inform business executives across the organization hierarchies and provide on-demand access to core business metrics. With single version of truth available on your desktop, mobile and digital displays now everyone on your team can use a dashboard to run a better business!
Integrating and automating multiple touch points (drastically reducing data wrangling*)
Your business needs to get insights from various business units and functions and hence naturally you need to gather data from multiple touch points. A well designed and smart platform (on which dashboard is built upon) reduces the amount of time and effort compiling data often housed in different formats (for e.g. xml vs JSON), signing into multiple analytics services ( for e.g. Salesforce, Google Analytics and others), and thus helping your analysts reduce their time and effort from manual tasks of collecting and preparing (often called ‘data wrangling’) unruly digital data before it can be explored for useful nuggets of insights.
* As per NYT, Data Scientists spend 50-80% of their time mired in mundane labor of collecting and preparing unruly data.
Providing near real time visibility (for ongoing alignment & optimization)
As your business grows, your inter-departmental activities (read politics) tend to increase exponentially. Dashboards provide an objective view of current performance and can effectively serve as common ground for further dialogue and alignment. For instance, executives in sales and marketing team may need alignment over the customer acquisition process. Dashboards can surface metrics that are relevant to each team in a way that is mutually understandable and agreeable during design phase.
During design phase, to help our customers decide what kind of graphs are needed (as per different kind of business metrics to monitor), our consulting team refers ‘S.M.A.R.T’ Goal as per the following:
PIC : SMART Goals for creating graphs in a dashboard
How Dashboarding at NectarSpot Works?
We help businesses to build business dashboards by connecting via APIs or “application programming interfaces,” with most of your systems you currently use, for e.g. accounting software, your customer relationship management (CRM) system, your email system, your website analytics platforms, etc.
Dashboard built on our platform pulls almost all this information into one place so you don’t have to log into multiple systems. It can also manipulate this data so the information is in a more accessible format and visible to executives at various hierarchies.
For more information and to request for a dashboard demo please send us a notetoday.